Editorial

At this point, no one is surprised when it’s reported that a worldwide music anthem that gets millions of played gets a ridiculously low revenue from streaming services. In this case, Pharell Williams received a measly $6,300 from Pandora for his 105 000 000 Streams. Of course that revenue number …

The integration of music and presence of musicians as celebrity endorsers in advertising is nothing new. Long before the classic iPod ads, before every track on Moby’s Play record was licensed for ads, before the heavily branded sponsored music festivals, music stars of the 40’s and 50’s weren’t shy about …